Tracks social interactions Google

/**
 * Namespace.
 * @type {Object}.
 */
var _ga = _ga || {};


/**
 * Ensure global _gaq Google Analytics queue has been initialized.
 * @type {Array}
 */
var _gaq = _gaq || [];


/**
 * Tracks social interactions by iterating through each tracker object
 * of the page, and calling the _trackSocial method. This function
 * should be pushed onto the _gaq queue. For details on parameters see
 * http://code.google.com/apis/analytics/docs/gaJS/gaJSApiSocialTracking.html
 * @param {string} network The network on which the action occurs.
 * @param {string} socialAction The type of action that happens.
 * @param {string} opt_target Optional text value that indicates the
 *     subject of the action.
 * @param {string} opt_pagePath Optional page (by path, not full URL)
 *     from which the action occurred.
 * @return a function that iterates over each tracker object
 *    and calls the _trackSocial method.
 * @private
 */
_ga.getSocialActionTrackers_ = function(
    network, socialAction, opt_target, opt_pagePath) {
  return function() {
    var trackers = _gat._getTrackers();
    for (var i = 0, tracker; tracker = trackers[i]; i++) {
      tracker._trackSocial(network, socialAction, opt_target, opt_pagePath);
    }
  };
};


/**
 * Tracks Facebook likes, unlikes and sends by suscribing to the Facebook
 * JSAPI event model. Note: This will not track facebook buttons using the
 * iframe method.
 * @param {string} opt_pagePath An optional URL to associate the social
 *     tracking with a particular page.
 */
_ga.trackFacebook = function(opt_pagePath) {
  try {
    if (FB && FB.Event && FB.Event.subscribe) {
      FB.Event.subscribe('edge.create', function(opt_target) {
        _gaq.push(_ga.getSocialActionTrackers_('facebook', 'like',
            opt_target, opt_pagePath));
      });
      FB.Event.subscribe('edge.remove', function(opt_target) {
        _gaq.push(_ga.getSocialActionTrackers_('facebook', 'unlike',
            opt_target, opt_pagePath));
      });
      FB.Event.subscribe('message.send', function(opt_target) {
        _gaq.push(_ga.getSocialActionTrackers_('facebook', 'send',
            opt_target, opt_pagePath));
      });
 FB.Event.subscribe('comment.create', function(targetUrl) {
_gaq.push(_ga.getSocialActionTrackers_('facebook', 'comment',
            opt_target, opt_pagePath));
 });
 FB.Event.subscribe('comment.remove', function(targetUrl) {
 _gaq.push(_ga.getSocialActionTrackers_('facebook', 'uncomment',
            opt_target, opt_pagePath));
});
    }
  } catch (e) {}
};


/**
 * Handles tracking for Twitter click and tweet Intent Events which occur
 * everytime a user Tweets using a Tweet Button, clicks a Tweet Button, or
 * clicks a Tweet Count. This method should be binded to Twitter click and
 * tweet events and used as a callback function.
 * Details here: http://dev.twitter.com/docs/intents/events
 * @param {object} intent_event An object representing the Twitter Intent Event
 *     passed from the Tweet Button.
 * @param {string} opt_pagePath An optional URL to associate the social
 *     tracking with a particular page.
 * @private
 */
_ga.trackTwitterHandler_ = function(intent_event, opt_pagePath) {
  var opt_target; //Default value is undefined
  if (intent_event && intent_event.type == 'tweet' ||
          intent_event.type == 'click') {
    if (intent_event.target.nodeName == 'IFRAME') {
      opt_target = _ga.extractParamFromUri_(intent_event.target.src, 'url');
    }
    var socialAction = intent_event.type + ((intent_event.type == 'click') ?
        '-' + intent_event.region : ''); //append the type of click to action
    _gaq.push(_ga.getSocialActionTrackers_('twitter', socialAction, opt_target,
        opt_pagePath));
  }
};

/**
 * Binds Twitter Intent Events to a callback function that will handle
 * the social tracking for Google Analytics. This function should be called
 * once the Twitter widget.js file is loaded and ready.
 * @param {string} opt_pagePath An optional URL to associate the social
 *     tracking with a particular page.
 */
_ga.trackTwitter = function(opt_pagePath) {
  intent_handler = function(intent_event) {
    _ga.trackTwitterHandler_(intent_event, opt_pagePath);
  };

  //bind twitter Click and Tweet events to Twitter tracking handler
  twttr.events.bind('click', intent_handler);
  twttr.events.bind('tweet', intent_handler);
};


/**
 * Extracts a query parameter value from a URI.
 * @param {string} uri The URI from which to extract the parameter.
 * @param {string} paramName The name of the query paramater to extract.
 * @return {string} The un-encoded value of the query paramater. undefined
 *     if there is no URI parameter.
 * @private
 */
_ga.extractParamFromUri_ = function(uri, paramName) {
  if (!uri) {
    return;
  }
  var regex = new RegExp('[\\?&#]' + paramName + '=([^&#]*)');
  var params = regex.exec(uri);
  if (params != null) {
    return unescape(params[1]);
  }
  return;
};